Alta Global highlights Warrior Training Program partnership with SBG Ireland

Alta Global Group highlighted the success of its partnership with SBG Ireland, spearheaded by Alta co-founder John Kavanagh. This collaboration, initiated in 2017, has transformed SBG Ireland into a top martial arts destination in Dublin and beyond. Prior to implementing the Alta Warrior Training Program, SBG Ireland, the home of renowned MMA coach John Kavanagh and Conor McGregor, struggled to attract non-professional athletes. This changed dramatically with the introduction of the Alta Warrior Training Program, which has since brought over 700 new members to the gym. The success of the Warrior Training Program extends beyond SBG Ireland’s flagship location in Inchicore. Today, the program operates in multiple gyms across Ireland, including SBG Charlestown, Drogheda, Clonmel, and Cork, further demonstrating its effectiveness and appeal. With some programs at SBG Ireland hosting over 100 participants per Warrior Training Program, SBG Ireland has significantly outperformed the average participation rates and gross revenue from Alta programs globally, which over the last three fiscal years has averaged 24 participants per program and an average $24,000 gross revenue per program.