Morgan Stanley raised the firm’s price target on Alphabet (GOOG) (GOOGL) to $205 from $185 and keeps an Overweight rating on the shares. The firm increased estimates across the internet space to reflect a more favorable macro backdrop and lower China tariffs. Morgan Stanley also rolled its valuation methodologies to mid-year 2026. The firm sees GenAI driven revenue acceleration at both Alphabet and Meta (META), but prefers the parent of Google in the near-term due to valuation.
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