Alliance Entertainment Holding announced a partnership with Tsuburaya Productions for the upcoming San Diego Comic-Con, July 25-28, 2024. Alliance Retail’s popmarket e-commerce site will run the on-site retail operations at the ULTRAMAN booth on the main convention floor, offering collectibles, posters, and Blu-ray and SteelBook products for sale to attendees. The ULTRAMAN booth will feature products from Bandai, Nakatomi, and AEC’s Mill Creek Entertainment division.
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