Alliance Entertainment Holding announced in partnership with Atari and retro home arcade company, Arcade1Up, the launch of the Arcade1Up Atari 50th Anniversary Deluxe Arcade Machine for the home. Alliance Entertainment, through its COKeM International video game division, is the leader in US distribution of video games and related products. Using its wide range of retail partners, COKeM will launch the over 5-foot-tall cabinet for pre-sale online beginning September 5th at major retailers including Best Buy, Walmart, Target, and GameStop, with delivery expected to consumers by the official release date of October 3rd. The arcade will also be readily available on release date at Amazon.com, Kohls.com, Wayfair.com, Dell.com, Nebraska Furniture Mart, Conn’s Home Plus, RC Willey as well as many other retailers within the US.
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