DirectToU, a division of Alliance Entertainment, announced that it has partnered with Grail Game, the premier specialty bid site for high end collectibles, to create a new sales channel, and mystery box experiences for collectors. “Our first game sold out 3,000 boxes in only 18 hours as fans of high end collectibles had the opportunity to win them in a Grail Game,” said Jeff Walker, CEO and CFO of Alliance Entertainment. “We see a huge opportunity in big Grail Games for Exclusive Collectibles, KPOP, Vinyl, Video Games and all entertainment that people love to collect. Grail Game will be a significant new sales channel for Alliance as we move forward in developing nontraditional ways of selling entertainment products.”
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