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Allbirds names Kate Ridley chief brand, product officer
The Fly

Allbirds names Kate Ridley chief brand, product officer

Allbirds announces promotions within its Executive Leadership Team. Kate Ridley, Allbirds’s Chief Brand Officer, has been promoted to Chief Brand and Product Officer and Benny Joseph, Allbirds’s Chief Technology Officer, has been promoted to Chief Technology and Culture Officer. Concurrent with Ms. Ridley’s promotion, Co-CEO Tim Brown will expand his focus to include leadership of Allbirds’s Innovation Futures team, which encompasses Innovation and Sustainability. This team’s mandate is to ideate and source future innovation that will help shape the next generation of Allbirds’s sustainable product. Tim will also dedicate more time to external communications and building partnerships to amplify brand messaging, as well as Allbirds’s positioning as an industry leader in sustainability.

Published first on TheFly

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