Align Technology launches integrated consumer campaign

Align Technology announced the “Better Way” new advertising campaign for the Invisalign brand featuring the “Invis is for Kids” tagline and hashtag. “As part of our ‘Invis is for Kids’ strategy to improve the orthodontic experience for children, we are excited to launch the ‘Better Way’ integrated consumer campaign to drive awareness of how the Invisalign Palatal Expander System is a game-changer for expanding a child’s narrow palate,” said Kamal Bhandal, Align Technology vice president, Global Brand and Consumer Experience. “By sharing authentic experiences from parents whose kids have been treated by the Invisalign Palatal Expander System, as well as the first-hand experiences of patients and their doctors, our goal is to explain the benefits of the Invisalign Palatal Expander System as the product of choice for palatal expansion, through professional marketing material for doctors’ offices and digital media content to reach moms across social media, TV, email, and digital.”