Akamai, Queue-it launch ‘Hype Event Protection’

Queue-it and Akamai (AKAM) Technologies announce the launch of Hype Event Protection. The new joint solution delivers advanced bot protection during high-demand, limited-inventory “hype events” like product drops, concert ticket sales, collectible releases, and brand collaborations. Hype Event Protection combines the robust detection of Akamai Bot Manager with the powerful traffic management of Queue-it’s virtual waiting room to remove bots’ two biggest advantages: speed and scale. Queue-it controls traffic into the sale, giving Akamai more time and data to identify malicious visitors. When the sale opens, customers are randomized and placed in the online queue. At that point, bots are blocked or forced to re-join at the end of the line. By delaying mitigation until it’s too late for bots to retool, the solution slams the door on automated abuse-delivering fairer events, reduced load, and faster access for genuine visitors.