Agassi Sports Entertainment and IBM (IBM) announce a multi-year collaboration aimed to transform the global racquet sports landscape through next generation artificial intelligence and digital innovation. They have signed a partnership agreement to bring together IBM’s technology and expertise with ASE’s vision for an innovative digital community across racquet sports. This initiative aims to deliver a comprehensive multi-faceted digital platform intended to redefine how players, fans, and brands engage with racquet sports. Andre Agassi will play an active role in shaping the platform, bringing authentic athletic insight and proven training methodologies to these efforts. The initial release of the platform app is expected in the first half of 2026. Beyond performance analytics, the platform will serve as a hub, offering integrated commercial features, premium content, entertainment, and community-based experiences for players and fans at all levels. The platform and solutions to be developed under this initiative are planned to be hosted on IBM Cloud, with IBM Consulting leading development, scalability, and continuous innovation to support evolving the platform as it adapts to the needs of the global racquet sports community.
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