DA Davidson analyst Christopher Brendler lowered the firm’s price target on Affirm to $24 from $32 but keeps a Buy rating on the shares. The upcoming Q2 results will be "pivotal" for the stock amid increasing signs of consumer credit deterioration, the analyst tells investors in a research note. Brendler adds that Affirm’s buy-now-pay-later model is untested while its investors require predictability, though he also expects the company to increase its market share as he sees it structurally better positioned with significant top line momentum from new partnership than its peers.
Published first on TheFly
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