Advantage Solutions sells Strong Analytics to OneSix, terms not disclosed

Advantage Solutions has sold Strong Analytics, a designer and developer of custom software solutions, to OneSix. Terms of the sale, which closed June 7, were not disclosed. Strong Analytics, which Advantage acquired in 2021, provides a range of data science services primarily to brands in the pharmaceutical, marketing and hospitality industries. A substantial majority of the brands Strong serves fall outside of Advantage’s core retailer and consumer packaged goods clients. As part of the sale, Strong will fold into OneSix, a Chicago-based data engineering and technology company. The sale advances Advantage’s broader growth acceleration plan, which includes efforts to simplify its portfolio – enabling greater focus on the company’s core capabilities while creating the capacity to strengthen its balance sheet, drive productivity and fuel growth. The company intends to use the majority of proceeds from the transaction to reinvest in its business and reduce its debt as it continues to progress toward its target of achieving a net-debt-to-adjusted-EBITDA ratio of less than 3.5 times.