Adidas price target raised to EUR 255 from EUR 250 at Deutsche Bank

Deutsche Bank analyst Adam Cochrane raised the firm’s price target on Adidas to EUR 255 from EUR 250 and keeps a Buy rating on the shares. The analyst sees the “brand heat” for the company’s Terrace trend continuing, saying it is likely to be bolstered by football related apparel sales. The positive Terrace impact will be felt across most regions and in the gross margin, the analyst tells investors in a research note. The firm says Adidas “is on trend” heading into the Q2 report.