Accenture invests in virtual production firm V Technologies, no terms

Accenture has invested in V Technologies, a technology company specialized in virtual production and filmmaking. V helps companies create immersive, engaging experiences through a combination of real-time computer-generated imagery and live-action filming. V has established a vast network of virtual studios across North America, producing memorable immersive environments and stunning visual effects for companies including Amazon, CBS Sports and Disney. Using advanced technologies such as real-time rendering, motion capture and virtual reality to seamlessly blend live-action footage and computer-generated content, V helps companies visualize and transform creative production at pace and scale. V also uses a proprietary generative AI workflow tool called V.ai that augments pre-built virtual environments and designs workflows based on image and text prompting. “Massive potential exists for companies to combine virtual production and state of the art technologies to create shared, immersive experiences for customers, employees, and other key stakeholders,” said David Treat, co-lead of Accenture’s Metaverse Continuum business group. “With technologies such as digital twin environment simulation, volumetric video capture and motion control robotics, V’s end-to-end capabilities can help our clients create powerful new experiences that attract and engage audiences.”