Accenture announces partnership with MI New York

Accenture has announced a three-year partnership with Major League Cricket Champions MI New York, where it will serve as its principal partner. Under the partnership, the Accenture logo will be visible on the front of MI New York match and training jerseys. MI New York will also leverage Accenture’s digital services and consulting expertise to enhance performance both on and off the field through innovative solutions and data-driven strategies that will integrate with MI’s existing data driven approach to cricket. Accenture will use its technology, data, and AI capabilities to elevate operations and experiences for MI New York and its fans. The long-term partnership will also focus on using data analytics, video analysis, and smart technologies to boost the performance of MI New York’s coaches and players both on and off the pitch. In addition, these innovations will further improve team operations and help build stronger connections with U.S. audiences, increase engagement among American youth, and support MI New York’s long-term goals in the development of the cricket ecosystem in the country.