Accenture has acquired The Lumery, a Melbourne-based marketing technology consultancy that helps leading organizations deliver seamless customer experiences and transform their marketing services. “The acquisition will strengthen the marketing transformation capabilities of Accenture Song – the firm’s tech-powered creative group – and add significant depth to its offerings in Australia, such as personalization, CRM and loyalty, testing and experimentation and automation,” the company said. Terms of the transaction were not disclosed.
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