Academy Sports appoints Chad Fox as Chief Customer Officer

Academy Sports and Outdoors announced the appointment of Chad Fox to a newly created role of Executive Vice President and Chief Customer Officer. In this role, Fox will oversee omnichannel, marketing, customer insights, and customer care. Fox joined Academy in January 2024, and reports directly to Steve Lawrence, CEO of the Company. Fox brings nearly 25 years of retail, agency, and consumer packaged goods marketing experience to Academy. Previously, Fox served as Senior Vice President & Chief Marketing Officer at Dollar General, where he led the brand strategy, marketing, media and digital teams and was responsible for strengthening the voice of the customer, generating increased traffic, improving customer engagement, and leading the in-house retail media network. Prior to Dollar General, Mr. Fox was Vice President of Retail Marketing with Walmart, where he guided marketing and media activities across all merchandising categories, seasonal events, and digital products and services. Mr. Fox also held leadership roles at Tyson Foods and The Richards Group. He holds a Bachelor of Science and a Master of Business Administration from Texas Tech University and served in the United States Marine Corps Reserve for eight years.