Academy Sports and Fanatics expand partnership

Academy Sports + Outdoors and Fanatics, a global digital sports platform and leading provider of licensed sports merchandise, announced an expanded partnership focused on enhancing the assortment of officially licensed merchandise available to Academy customers both in-store and online. As a result of the partnership, Academy shoppers will have access to a wider breadth of fan shop products that are new to Academy. The partnership will provide Academy the opportunity to tap into Fanatics’ licensed sports inventory to give shoppers an even broader selection of fan apparel, jerseys, headwear, and novelty items for the whole family from portfolio brands such as Fanatics, Nike, adidas, Mitchell & Ness, New Era, WinCraft and more.