AB InBev (BUD) and Netflix (NFLX) announced a global partnership. Through its global brand portfolio, AB InBev will collaborate with Netflix on co-marketing campaigns that will come to life across a variety of Netflix’s most popular global and regional titles like “The Gentlemen” from the UK, “Brasil 70 – A Saga do Tri” from Brazil, “Culinary Class Wars” from South Korea among others. The partnership will include consumer activations, title integrations, limited-edition packaging, digital promotions, and more. Netflix and AB InBev will also partner on co-branded campaigns around Netflix live events. In Mexico, Cerveza Victoria was recently a presenting sponsor for the Canelo vs. Crawford matchup. AB InBev will also advertise during Netflix’s 2025 live NFL Christmas Game Day 2025. The companies will also collaborate on some of the world’s biggest events like the 2027 Women’s World Cup on Netflix.
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