36Kr Holdings enters AI partnership with Baidu

36Kr Holdings (KRKR) announced that it has entered into a strategic partnership with Baidu (BIDU) to join hands in broadening artificial intelligence, or AI, applications across 36Kr’s media platform and enterprise services, driving innovation and empowering growth. 36Kr has proactively integrated AI into its premium content creation. Under this partnership with Baidu, 36Kr will leverage the superior capabilities of Baidu’s Wenxin large language model and its digital avatar platform, “XiLing”. Through these initiatives, 36Kr will build a full-service, omni-channel media capability matrix. In the meantime, 36Kr will collaborate with Baidu to create an application marketplace showcasing applications that offer a broad array of large language model functions. The two parties will employ diverse resources to promote and expand potential large language model deployment scenarios. This will enable developers and enterprises to access and utilize large language model applications with ease, thereby invigorating the digital transformation of a wide range of industries. Additionally, 36Kr will closely work with Baidu to launch a large language model solution for media and enterprise services. To address industry-specific pain points, the two parties will integrate 36Kr’s advantages with Baidu’s content production and intelligent customer service capabilities enabled by its AI technology and large language models. The solution will offer enterprise clients a full-service package encompassing AI-powered content creation, intelligent recommendations, and conversational AI for higher customer engagement, among others. 36Kr and Baidu will work together on training program development to raise the awareness and perception of artificial intelligence among enterprises.