For those who look forward to the new drinks offered at coffee giant Starbucks (SBUX), you are in for a treat as the holiday 2025 menu got officially announced, along with the date you will be able to purchase these treats for yourself. But that did not seem to help matters much among shareholders. In fact, Starbucks shares were down fractionally in Wednesday afternoon’s trading.
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Starbucks announced the Holiday 2025 menu, and that brought a great deal of satisfaction to the “holiday drink loyalists” out there for whom Starbucks basically does not exist without the satisfaction of nostalgic cold-weather beverages. And for those who like their holiday beverages, there will be plenty to offer here.
The Holiday 2025 menu goes live November 6, and will feature the Peppermint Mocha, the Caramel Brulee Latte, the Iced Sugar Cookie Latte and the Iced Gingerbread Chai. And for those who like their pumpkin spice, the Iced Gingerbread Chai will reportedly involve a “pumpkin spice dusting,” possibly to clear the stock out. Meanwhile, a second wave featuring an old favorite—the Eggnog Latte—will come out “later this season.” Also included is the Chestnut Praline Latte.
More Layoffs
Apparently, the layoffs are still going on at Starbucks, as another 369 employees were on the bad end of a Worker Adjustment and Retraining Notification (WARN) notice recently. The employees in question will be laid off permanently “…by or on Dec. 5, 2025,” the report noted. The notice went on to note that multiple locations throughout Washington state would be impacted by this, but did not break it down further into city-by-city figures.
This is not the first point that Starbucks has hit Washington with; not long ago, it also shut down the Starbucks Reserve Roastery in the Capitol Hill district of Seattle. The fact that that location also became a union shop in 2022, however, did not impact the decision to close.
Is Starbucks Stock a Good Buy?
Turning to Wall Street, analysts have a Moderate Buy consensus rating on SBUX stock based on 13 Buys, six Holds and two Sells assigned in the past three months, as indicated by the graphic below. After a 15.22% loss in its share price over the past year, the average SBUX price target of $101.84 per share implies 26.35% upside potential.
