While some might think we’ve passed prime time for electronics like Sony’s (NYSE:SONY) television lines, that’s not so. With the Super Bowl just around the corner and March Madness not too far behind that, plenty of folks will be ready to pull the trigger on a new television. And Sony’s got some exciting new tech to show off, though not exciting enough to spare it from a slight loss in Thursday afternoon’s trading.
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Sony’s latest foray into high-end television technology featured a particular focus: brightness levels. While often somewhat far down on the chain of shoppers’ considerations behind resolution and refresh rate—I’ve been a particular stickler for refresh rate ever since I discovered how good things looked at 120Hz—brightness can often have an impact on color presentation and how things look overall.
Sony’s latest prototype display is delivering some impressive results, reports note, thanks to new technology that can present image data as both LCD and backlight data, and do that while keeping electrical consumption light. That could represent a major new advance in home theater technology at a time when people are more likely to stay home thanks to soaring inflation-driven costs.
It’s Not All Roses, Though
Sony recently took a bit of a black eye in the theater space, though, when reports from the Alamo Drafthouse declared itself unable to play any movies thanks to “…nation-wide technical difficulties with Sony.” While the outage didn’t exactly last long, even at Alamo, it was likely still enough to make some reconsider Sony. However, Sony’s plans for the home entertainment space are proceeding apace, offering up not only the hardware but also the software.
Is Sony a Buy or Sell?
Turning to Wall Street, analysts have a Strong Buy consensus rating on SONY stock based on three Buys assigned in the past three months, as indicated by the graphic below. After a 17.75% rally in its share price over the past year, the average SONY price target of $106 per share implies 16% upside potential.
