Michael Saylor just dropped another $472.5 million into Bitcoin like it’s business as usual—because for him, it is. As BTC surged from $108,000 to $118,000 last week, Saylor’s company, Strategy (MSTR), scooped up 4,225 Bitcoin at an average of $111,827 per coin, according to an SEC filing dropped Monday.
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That brings Strategy’s total stack to 601,550 BTC, now worth over $73 billion, bought for a blended average of just over $71,000 per coin. The man is deep in profit territory and not just by a little.
Bitcoin’s Rally Fuels Saylor’s Favorite Line: “It’s Going Up Forever”
While most investors take profits, Michael Saylor buys more. That’s been the script since 2020, and it hasn’t changed—especially now that Bitcoin is smashing through new all-time highs, peaking at $123,000 on Monday after starting the prior week near $108,000.
Naturally, Saylor dusted off one of his most iconic quotes in response to Bitcoin’s latest jump. “It’s going up forever, Laura,” he tweeted—referencing his 2021 moment with Laura Shin that’s since become a rallying cry for laser-eyed Bitcoiners everywhere. Say what you want about Saylor, but the man is consistent—and right now, he’s sitting on tens of billions in unrealized gains.
MSTR Stock Sales Create Noise but Not Doubt
Just before this massive Bitcoin buy, Strategy filed notice that senior VP Wei-Ming Shao sold 62,500 shares of MSTR, worth about $25.7 million. The filings span three consecutive days—July 9, 10, and 11. Is it concerning? Maybe. But does it reflect any change in Strategy’s bullish stance on BTC? Not one bit.
Executives sell stock for all kinds of reasons, and there’s no sign this had anything to do with waning conviction. If anything, the timing looks like routine housekeeping as Strategy continues aligning its balance sheet around one thing only: maximum Bitcoin exposure.
Strategy’s Bitcoin Bag Keeps Ballooning in 2025
This is Strategy’s first official Bitcoin buy of July, following a short pause during which the company revealed $14 billion in unrealized Q2 gains and announced a $4.2 billion stock sale. And if the past is any clue, that pause was likely just Saylor and team prepping for another buying binge.
Year-to-date, Strategy has added 88,062 BTC in 2025 alone—already nearing the 140,538 BTC total it added throughout all of 2024. If this pace holds, Saylor’s firm could end the year well north of 700,000 coins—locking up more Bitcoin than most countries.
Big Players Start Moving as Saylor Goes All In
With Bitcoin flipping Amazon’s (AMZN) market cap and touching fifth place globally by asset size, Strategy’s aggressive positioning is starting to look a lot less extreme and a lot more like early adoption. Other institutional players are watching. Some are following. The rest are getting left behind.
Crypto fund inflows have surged $3.7 billion in the past week alone, further confirming that institutional appetite is rising fast—especially when market leaders like Strategy are leading with their wallet, not just their words.
Is MicroStrategy a Good Stock to Buy?
Strategy (formerly known as MicroStrategy) continues to win over analysts. According to TipRanks, the stock currently holds a “Strong Buy” rating based on 12 analyst reviews: 11 Buys, zero Holds, and just one lonely Sell. The average 12-month MSTR price target is $533.50, implying 23% upside potential.
