Samsung (SSNLF) is making a big move into digital finance. The consumer electronics giant has partnered with cryptocurrency exchange Coinbase (COIN) to make crypto easier to access for millions of smartphone users.
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In its first phase, the partnership will give 75 million Galaxy users in the United States direct access to Coinbase One, the exchange’s subscription service. Users will gain benefits such as zero trading fees, higher staking rewards, and account protection for funds lost due to unauthorized access.
“Together with Samsung, we’re pairing their global scale with Coinbase’s trusted platform to deliver the best value for people to access crypto — starting with more than 75 million Galaxy users across the U.S., and soon around the world,” said Shan Aggarwal, chief business officer at Coinbase.
Partnership Opens New Channel for Adoption
The deal is significant because it brings crypto into Samsung Wallet, a service already familiar to millions of Galaxy users. Instead of downloading separate applications or learning how to navigate exchanges, users will be able to access Coinbase services directly on their phones.
This lowers the barrier to entry for newcomers and opens the door to what could become one of the largest consumer funnels into crypto to date. Samsung’s global user base exceeds one billion Galaxy devices, making the long-term potential of the partnership massive if rolled out internationally.
Coinbase Gains Direct Access to Samsung Ecosystem
For Coinbase, the partnership provides exposure to a vast new audience of retail users at a time when competition in the exchange space remains intense. Integrating with Samsung Wallet ensures Coinbase has a presence on devices that already dominate significant portions of the smartphone market.
The collaboration also strengthens Coinbase’s efforts to move beyond being just an exchange. By positioning Coinbase One as a value-added service for mainstream users, the company gains an opportunity to lock in long-term subscribers who may otherwise remain casual traders.
Samsung Creates Bridge Between Tech and Finance
Samsung’s decision to partner with Coinbase signals its commitment to blending consumer technology with digital finance. The company already accounts for about 13% of the world’s 7.4 billion smartphone users, according to BankMyCell. With that kind of reach, Samsung is uniquely positioned to normalize crypto access as a standard feature of everyday devices.
Analysts note that while many consumers have been hesitant to experiment with digital assets, integrating crypto services into familiar applications like Samsung Wallet could reduce friction and accelerate adoption.
Global Expansion Could Transform Market Access
While the first rollout focuses on the U.S., Samsung and Coinbase have already confirmed that expansion to other regions is part of their long-term plan. If extended to Samsung’s global user base, the partnership could represent one of the largest adoption waves in crypto’s history.
For now, U.S. Galaxy users will be the first to test the new integration. If successful, the model could be replicated worldwide. This could provide institutional-scale reach directly to retail investors.
Samsung’s latest move shows how consumer technology giants are increasingly driving digital finance forward. Samsung’s partnership with Coinbase shows how consumer tech can merge with digital finance. The company is turning Galaxy phones into an entry point for millions of new crypto users.
Investors can compare both Samsung and Coinbase stocks side-by-side on the TipRanks Stocks Comparison Tool. Click on the image below to find out more.
