U.S.-based trading platform Robinhood Markets (HOOD) rolled out its “Robinhood Legend” desktop trading platform in the UK today, aiming to capture its 11 million active desktop traders. The step aligns with Robinhood’s ambition to become the “number one platform for active investors globally,” said Jordan Sinclair, head of Robinhood UK. The brokerage firm had first launched the product in the U.S. in October 2024.
Elevate Your Investing Strategy:
- Take advantage of TipRanks Premium at 50% off! Unlock powerful investing tools, advanced data, and expert analyst insights to help you invest with confidence.
Here’s Why Robinhood Is Eyeing the UK
Trading on a desktop or laptop is considered far more convenient than trading on a mobile phone. The company’s research showed that the UK’s desktop traders were not fully satisfied with their current trading platforms owing to lack of customization and ease of navigation. Hence, Robinhood sought to capitalize on this market gap with its Legend platform.
The company claims that Robinhood Legend is a powerful, customizable tool for browser-based desktop trading. Access to this platform is free for users with a Robinhood account, allowing them to trade up to 6,000 U.S.-based stocks and options contracts. The platform offers several user-friendly and advanced features, including advanced charting options, real-time data monitoring, personalized trading setups, and custom time intervals.
Robinhood has been trying to enter the UK market since years, with two unsuccessful attempts. However, the brokerage successfully entered the market last year with its basic brokerage services. In February 2025, Robinhood launched options contracts trading in the UK. While options trading has been the company’s largest revenue contributor, cryptocurrency trading has started picking up pace this year following Bitcoin’s (BTC-USD) massive price surge. Having said that, cryptocurrency trading remains highly volatile, and therefore, Robinhood is strategically focusing on promoting trading in traditional asset classes.
Is Robinhood Stock a Buy or Sell?
Analysts remain divided on Robinhood’s long-term stock trajectory. On TipRanks, HOOD stock has a Moderate Buy consensus rating based on 14 Buys and five Hold ratings. Also, the average Robinhood Markets price target of $63.33 implies 4.1% downside potential from current levels. Year-to-date, HOOD stock has gained 77.2%.
