Analyst David Hynes from Canaccord Genuity maintained a Buy rating on Zeta Global Holdings Corp and keeping the price target at $30.00.
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David Hynes has given his Buy rating due to a combination of factors that highlight Zeta Global Holdings Corp’s potential for growth and innovation. The evolving role of the Chief Marketing Officer (CMO) is driving demand for advanced marketing technology, and Zeta is well-positioned to capitalize on this trend with its comprehensive decision engine and proprietary consumer data super-graph. The introduction of Athena, Zeta’s new AI-powered conversational agent, is expected to set a new standard in marketing technology by optimizing marketing strategies and facilitating user engagement.
Additionally, Zeta’s opportunity for growth is underscored by its ability to expand use cases among existing customers, which could significantly increase spending. The company’s consistent track record of exceeding financial expectations, improving sales productivity, and growing recurring revenue further supports the Buy rating. With impressive pipeline metrics and a strategic acquisition of Marigold, Zeta is poised for durable growth, making it an attractive investment opportunity.
Hynes covers the Technology sector, focusing on stocks such as Zeta Global Holdings Corp, Workday, and ServiceNow. According to TipRanks, Hynes has an average return of -5.3% and a 39.84% success rate on recommended stocks.
In another report released yesterday, Roth MKM also reiterated a Buy rating on the stock with a $44.00 price target.