In a report released today, Brian Harbour from Morgan Stanley maintained a Buy rating on Wingstop, with a price target of $372.00.
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Brian Harbour has given his Buy rating due to a combination of factors that suggest a favorable long-term outlook for Wingstop. Despite recent challenges in sales and traffic growth, which are partly attributed to macroeconomic factors and difficult comparisons, Harbour sees potential for improvement as these pressures ease. He acknowledges that the brand is currently overexposed to weaker consumer groups, but believes this is a broader industry issue rather than a company-specific problem.
Looking ahead to 2026, Harbour is optimistic about Wingstop’s prospects, noting that the company has maintained its structural strengths and key performance indicators. While short-term guidance may be adjusted downward, he remains confident in the company’s ability to deliver growth, particularly with potential tax refunds and other economic factors that could bolster consumer spending. Harbour’s analysis suggests that the current stock levels present a good opportunity for investors willing to look beyond the immediate challenges.
According to TipRanks, Harbour is an analyst with an average return of -0.8% and a 45.22% success rate. Harbour covers the Consumer Cyclical sector, focusing on stocks such as Chipotle, Domino’s Pizza, and Darden Restaurants.
In another report released yesterday, Truist Financial also maintained a Buy rating on the stock with a $400.00 price target.