Vail Resorts: Hold Rating Amid Mixed Visitation Trends and Economic Pressures

Shaun Kelley, an analyst from Bank of America Securities, maintained the Hold rating on Vail Resorts (MTN – Research Report). The associated price target remains the same with $185.00.

Shaun Kelley has given his Hold rating due to a combination of factors impacting Vail Resorts. One of the primary considerations is the season-to-date snowfall, which is slightly below last year’s levels and significantly below the long-term average. While recent snowfall has been promising, particularly in the Tahoe region, overall visitation has not shown the expected improvement, with March visitation down compared to the previous year.
Additionally, key markets like Park City and Colorado have experienced notable declines in visitation, which could challenge Vail Resorts’ ability to meet its guidance targets. Although there is potential for a boost in April due to Easter and Spring Break, broader economic pressures could offset these gains. Given these mixed signals, Kelley maintains a Neutral stance, suggesting that the stock’s current price reflects these uncertainties adequately.

MTN’s price has also changed moderately for the past six months – from $173.530 to $137.370, which is a -20.84% drop .