Morgan Stanley analyst Megan Alexander maintained a Buy rating on Hasbro today and set a price target of $85.00.
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Megan Alexander’s rating is based on several strategic developments within Hasbro’s Wizards of the Coast division, particularly regarding the Magic: The Gathering franchise. A notable factor is the decision to release an additional Premier set in 2026, increasing the total from six to seven. This move is expected to generate incremental revenue and provide better growth visibility, addressing investor concerns about potential revenue fluctuations.
Furthermore, the increased focus on Universes Beyond (UB) sets, which have historically outperformed in-world sets, is anticipated to broaden Magic’s reach and expand its total addressable market. While there is some concern about potential margin pressure due to higher royalty costs associated with UB sets, the overall sentiment among fans appears cautiously optimistic. These strategic initiatives are likely to enhance the franchise’s long-term health, supporting the Buy rating despite short-term stock price fluctuations.
In another report released on September 18, Roth MKM also maintained a Buy rating on the stock with a $92.00 price target.