In a report released today, Atul Goyal from Jefferies maintained a Buy rating on Sony, with a price target of Yen5,350.00.
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Atul Goyal has given his Buy rating due to a combination of factors that make Sony’s stock an attractive investment. One of the primary reasons is the recent price hikes by Microsoft for its Xbox Game Pass Ultimate and hardware, which positions Sony’s PlayStation 5 as a more appealing option for gamers. The PS5 already holds a significant lead in the market with an install base of 80 million compared to Xbox’s 30 million, and this competitive advantage is likely to be reinforced by Microsoft’s strategic shift away from hardware competition.
Additionally, the recent spin-off of Sony Financial Group has reduced associated risks, creating a more favorable outlook for the company. There is potential for upward revisions in Sony’s financial performance in the upcoming quarters, and the anticipated launch of Grand Theft Auto 6 in March 2026 is expected to further boost the company’s prospects. Any potential pullback in stock price could also make share buybacks more attractive, adding to the overall positive sentiment surrounding Sony’s stock.
According to TipRanks, Goyal is a 5-star analyst with an average return of 15.0% and a 70.65% success rate. Goyal covers the Communication Services sector, focusing on stocks such as Nintendo Co, KONAMI HOLDINGS, and Square Enix Holdings Co.
In another report released on September 30, Macquarie also maintained a Buy rating on the stock with a Yen4,600.00 price target.