Analyst Sam Poser of Williams Trading maintained a Buy rating on Under Armour, retaining the price target of $7.00.
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Sam Poser has given his Buy rating due to a combination of factors that indicate a promising outlook for Under Armour. Despite a cautious approach from U.S. wholesale partners, which has led to adjustments in future estimates, Poser believes this caution will ultimately benefit the brand. The current stock price reflects a lack of patience among investors, but Poser sees potential in Under Armour’s growing traction in select footwear, apparel, and accessories.
Poser also highlights Under Armour’s strong presence in Track & Field, a sport with lifelong participation, unlike football. The brand’s offerings in this area are receiving positive feedback from athletes, and the success of Under Armour’s own running team further supports the brand’s potential growth. This increasing involvement in Track & Field, coupled with a robust marketing strategy in football, positions Under Armour well for future success.
According to TipRanks, Poser is a 5-star analyst with an average return of 16.0% and a 50.00% success rate. Poser covers the Consumer Cyclical sector, focusing on stocks such as Crocs, Dick’s Sporting Goods, and VF.
In another report released on October 27, UBS also maintained a Buy rating on the stock with a $7.50 price target.