Analyst Steve Enders from Citi maintained a Buy rating on Intuit (INTU – Research Report) and keeping the price target at $726.00.
Steve Enders has given his Buy rating due to a combination of factors including a robust finish to the tax season and stable market share for Intuit’s TurboTax product. The final week of tax filings in 2025 showed a significant increase compared to the previous year, with a notable rise in e-filings, particularly from tax professionals. This indicates a strong performance for Intuit during the tax season, aligning with IRS predictions.
Furthermore, web traffic data and consumer surveys suggest that TurboTax maintains a dominant market position with stable share, despite the IRS’s direct free file program seeing a decline in traffic. The surveys also indicate promising awareness and potential upgrades for Intuit’s Live and Full Service offerings. These factors, combined with expectations of continued filing activity due to natural disaster-related extensions, contribute to the positive outlook for Intuit’s stock.
Based on the recent corporate insider activity of 107 insiders, corporate insider sentiment is negative on the stock. This means that over the past quarter there has been an increase of insiders selling their shares of INTU in relation to earlier this year.