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Positive Outlook for Deckers Outdoor: Buy Rating Amid Hoka Brand Recovery and UGG’s Peak Season

Positive Outlook for Deckers Outdoor: Buy Rating Amid Hoka Brand Recovery and UGG’s Peak Season

Needham analyst Tom Nikic has maintained their bullish stance on DECK stock, giving a Buy rating yesterday.

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Tom Nikic has given his Buy rating due to a combination of factors that suggest a favorable outlook for Deckers Outdoor. He notes that the company is entering a period where sentiment could improve, particularly as some challenges faced by the Hoka brand are subsiding. This could lead to a resurgence in the direct-to-consumer channel.
Additionally, as the UGG brand approaches its peak season, which accounts for a significant portion of its annual revenue, recent successful product launches have been encouraging. These products have quickly gained popularity, selling out or being placed on backorder. Furthermore, with the stock trading at its lowest point in two years and a relatively low price-to-earnings ratio based on future forecasts, Nikic sees a positive risk/reward scenario for investors as the year progresses and into 2026.

In another report released yesterday, Williams Trading also maintained a Buy rating on the stock with a $150.00 price target.

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