Needham analyst Scott Berg maintained a Buy rating on Braze today and set a price target of $50.00.
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Scott Berg has given his Buy rating due to a combination of factors observed at Braze’s Forge 2025 conference. The event highlighted the readiness of marketers to adopt new AI functionalities, particularly following Braze’s acquisition of OfferFit, now known as Braze Decisioning Studio. This acquisition was a focal point for many customers, indicating strong interest and potential for growth in AI-driven solutions.
Additionally, the introduction of new features like the Snowflake CortexAI within Braze AI Operator suggests enhanced capabilities for utilizing customer data more efficiently. These developments, along with the anticipation of increased AI spending and adoption by 2026, contribute to a positive outlook for Braze’s future performance, justifying the Buy rating.
In another report released today, Piper Sandler also reiterated a Buy rating on the stock with a $50.00 price target.