Analyst Sam Poser from Williams Trading maintained a Buy rating on On Holding AG and decreased the price target to $50.00 from $70.00.
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Sam Poser has given his Buy rating due to a combination of factors that suggest a positive outlook for On Holding AG. Despite a recent decline in stock value, Poser anticipates that the company will exceed revenue and earnings expectations for the third quarter of 2025, with further guidance increases for the fiscal year. The On brand continues to gain traction, particularly among young women in the southern U.S., and is not expected to be negatively impacted by competitors like Nike.
Poser acknowledges previous concerns about the company’s rapid growth and distribution strategy, but notes improvements in brand management and distribution segmentation. The company has started to refine its distribution approach, beginning with apparel and extending to footwear, which is expected to enhance brand equity in the long term. These strategic adjustments, along with strong demand for the brand, underpin Poser’s optimistic outlook and Buy rating for ONON.
In another report released on October 31, Morgan Stanley also maintained a Buy rating on the stock with a $65.00 price target.