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On Holding AG: Strategic Shift and Strong Q1 2025 Performance Drive Buy Rating

On Holding AG (ONONResearch Report), the Consumer Cyclical sector company, was revisited by a Wall Street analyst today. Analyst Sam Poser from Williams Trading maintained a Buy rating on the stock and has a $63.00 price target.

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Sam Poser has given his Buy rating due to a combination of factors that highlight On Holding AG’s strong performance and strategic direction. The company’s first-quarter results for 2025 surpassed market expectations, with a notable 40% increase in constant currency revenue. Despite currency headwinds, the demand for On’s products across various categories continues to grow, driven by management’s strategic shift from aggressive growth to maintaining brand integrity.
On Holding AG’s management has adopted a more deliberate distribution strategy and is implementing a relative scarcity model to enhance brand value. The company plans moderate global expansion with its wholesale partners while exercising caution in the U.S. market, its largest. By focusing on expanding product assortments within existing wholesale channels, On Holding AG aims to maintain brand control and avoid market saturation. This approach, along with a strategic segmentation of product offerings, positions the company for sustained double-digit revenue growth and long-term brand management.

Poser covers the Consumer Cyclical sector, focusing on stocks such as Wolverine World Wide, Foot Locker, and Steven Madden. According to TipRanks, Poser has an average return of 16.7% and a 52.86% success rate on recommended stocks.

In another report released today, Needham also maintained a Buy rating on the stock with a $62.00 price target.

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