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Nike’s Growth Potential in Running and Lifestyle Segments Supports Buy Rating Despite Jordan Brand Challenges

Nike’s Growth Potential in Running and Lifestyle Segments Supports Buy Rating Despite Jordan Brand Challenges

Aneesha Sherman, an analyst from Bernstein, maintained the Buy rating on Nike (NKEResearch Report). The associated price target remains the same with $85.00.

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Aneesha Sherman has given her Buy rating due to a combination of factors influencing Nike’s current market position and future potential. One of the key reasons is Nike’s steady progress in gaining market share in the Running category, as evidenced by increased SKU counts and favorable retailer feedback on upcoming product lines. This suggests a positive growth trajectory in this segment through FY26.
Furthermore, Nike’s new Lifestyle product launches are showing promising results, with increased sell-through rates and upcoming innovations like the Air Max Phenomena SWDC and Cryoshot. However, challenges remain with the Jordan brand, which is not experiencing the same growth momentum as other high-demand franchises. Despite current negative traffic trends, the potential for inventory clearance and growth in the Lifestyle product pipeline could lead to positive revisions in future financial performance, supporting the Buy rating.

In another report released yesterday, Evercore ISI also maintained a Buy rating on the stock with a $75.00 price target.

NKE’s price has also changed moderately for the past six months – from $76.760 to $60.780, which is a -20.82% drop .

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