Jessica Reif Ehrlich, an analyst from Bank of America Securities, reiterated the Buy rating on Netflix. The associated price target remains the same with $1,490.00.
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Jessica Reif Ehrlich has given her Buy rating due to a combination of factors that highlight Netflix’s strong market position and growth potential. The company’s third-quarter results are expected to align with guidance, demonstrating consistent performance in key areas such as revenue and operating income. Netflix’s strategic focus on high-profile live events and original content has proven successful, as evidenced by the significant viewership numbers for events like the Canelo-Crawford match and the popularity of films like KPop Demon Hunters.
Despite facing competitive pressures from media mergers and emerging AI-driven platforms, Netflix’s scale and adaptability position it well to maintain its leadership in the streaming industry. The company’s recent partnership with Amazon DSP is expected to enhance its advertising capabilities, providing new opportunities for revenue growth. Overall, the positive momentum in subscriber growth, earnings, and evolving advertising strategies support the Buy rating and the price objective of $1,490.
Reif Ehrlich covers the Communication Services sector, focusing on stocks such as Fox, Charter Communications, and Comcast. According to TipRanks, Reif Ehrlich has an average return of 8.5% and a 52.82% success rate on recommended stocks.
In another report released yesterday, Jefferies also maintained a Buy rating on the stock with a $1,500.00 price target.