Oppenheimer analyst Jason Helfstein has maintained their bullish stance on NFLX stock, giving a Buy rating today.
Elevate Your Investing Strategy:
- Take advantage of TipRanks Premium at 55% off! Unlock powerful investing tools, advanced data, and expert analyst insights to help you invest with confidence.
Jason Helfstein has given his Buy rating due to a combination of factors that highlight Netflix’s strong market position and growth potential. The company has seen a significant increase in its ad-supported tier, with over 94 million global monthly active users, indicating robust subscriber growth. Management is optimistic about the second half of the year, with highly anticipated series finales and new blockbuster films expected to drive further engagement.
Netflix has made notable advancements in its advertising platform, enhancing data capabilities and expanding measurement tools, which are expected to attract more advertisers. The company is also prioritizing its own adtech stack, maintaining premium cost-per-thousand impressions, and testing new ad formats. Additionally, Netflix boasts a significant content advantage, producing content in numerous countries and having more Top-10 Nielsen shows than any other streaming service, which diversifies its viewership and strengthens its competitive edge.
In another report released today, TD Cowen also reiterated a Buy rating on the stock with a $1,325.00 price target.