Bernstein analyst Laurent Yoon has maintained their bullish stance on NFLX stock, giving a Buy rating today.
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Laurent Yoon has given his Buy rating due to a combination of factors that highlight Netflix’s strong performance and potential for future growth. One of the primary reasons is the significant rebound in Netflix’s global engagement in the third quarter of 2025, largely driven by the success of the film ‘K-Pop Demon Hunters.’ This film alone added approximately 500 million viewing hours, with expectations for an additional 400 million in the fourth quarter, showcasing Netflix’s ability to produce content that captivates a global audience.
Additionally, Netflix’s strategy of focusing on returning TV series seasons has proven effective in enhancing subscriber retention and engagement. The company’s strong performance in international markets, particularly in Latin America, and the popularity of non-English content have further contributed to its growth. Despite potential risks from competitors and sports seasons, these factors collectively support the Buy rating, with a maintained price target of $1,390.
Yoon covers the Communication Services sector, focusing on stocks such as Netflix, AT&T, and Charter Communications. According to TipRanks, Yoon has an average return of 3.1% and a 57.14% success rate on recommended stocks.
In another report released today, KeyBanc also maintained a Buy rating on the stock with a $1,390.00 price target.