BMO Capital analyst Brian Pitz reiterated a Buy rating on Netflix (NFLX – Research Report) on April 17 and set a price target of $1,200.00.
Brian Pitz has given his Buy rating due to a combination of factors that highlight Netflix’s potential for growth and resilience in the market. The company has effectively launched its Ad Suite in the US, with plans to expand internationally, and management anticipates a significant increase in ad revenue by 2025. This growth is expected to be driven by enhanced engagement, strategic pricing, and the introduction of advanced programmatic and AI capabilities in the coming years.
Additionally, Netflix’s entertainment offerings remain robust even during uncertain economic times, with stable retention and engagement levels. The company’s strategic focus on localized content across 50 countries provides a competitive edge, offering some protection against a weakening ad market. Furthermore, Netflix’s planned content investments and potential in the gaming sector present long-term growth opportunities, while the company’s financial outlook for 2025 and 2026 shows promising revenue and operating margin improvements.
In another report released today, KeyBanc also maintained a Buy rating on the stock with a $1,070.00 price target.
Based on the recent corporate insider activity of 163 insiders, corporate insider sentiment is negative on the stock. This means that over the past quarter there has been an increase of insiders selling their shares of NFLX in relation to earlier this year.