John Blackledge, an analyst from TD Cowen, reiterated the Buy rating on Netflix (NFLX – Research Report). The associated price target was raised to $1,325.00.
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John Blackledge has given his Buy rating due to a combination of factors including Netflix’s significant growth in its advertising tier. The company reported a substantial increase in global monthly active users for its ad-supported tier, rising from 70 million in November 2024 to 94 million by May 2025. This growth is expected to continue as Netflix plans to enhance its in-house ad technology across more markets, improving data, measurement, and creative formats.
Additionally, Netflix’s management has outlined promising strategies for future revenue growth, such as the introduction of interactive and shoppable ads. The projected increase in ad revenue, alongside a higher ad fill rate due to improved targeting and measurement, supports a positive outlook. Consequently, Blackledge has raised the price target for Netflix shares to $1,325, reflecting confidence in the company’s ability to scale its ad tier and drive significant revenue growth.
In another report released on May 16, Robert W. Baird also maintained a Buy rating on the stock with a $1,300.00 price target.