Benchmark Co. analyst Daniel Kurnos has maintained their neutral stance on NFLX stock, giving a Hold rating on October 7.
Elevate Your Investing Strategy:
- Take advantage of TipRanks Premium at 50% off! Unlock powerful investing tools, advanced data, and expert analyst insights to help you invest with confidence.
Daniel Kurnos has given his Hold rating due to a combination of factors surrounding Netflix’s current market position and future prospects. While Netflix is expected to report its 3Q25 earnings soon, Kurnos notes that the company’s revenue forecasts are slightly ahead of the street, but the real focus will be on the guidance for the fourth quarter. Netflix is poised to benefit from sustained engagement and the scaling of its EMEA/APAC programmatic offerings, as well as the addition of Amazon DSP, which opens access to the SMB market. However, Kurnos believes it is unreasonable to expect immediate significant impacts from these initiatives, leading to a decision to maintain a Hold rating.
Additionally, Kurnos points out that Netflix’s engagement gains in 3Q align with management’s programming timing, and consensus has matched his estimate of net member additions. Despite potential upside in subscriber numbers, the analyst remains cautious about the impact of new initiatives until 2026, considering the time required for ramp-up. Furthermore, Kurnos highlights the potential risks associated with Netflix’s investment strategies, such as the possibility of bidding on Warner Brothers, which could introduce uncertainty in the company’s valuation. These factors contribute to the decision to maintain a Hold rating on Netflix’s stock.
In another report released on October 7, Barclays also maintained a Hold rating on the stock with a $1,100.00 price target.