Andrew R. Ruben, an analyst from Morgan Stanley, maintained the Buy rating on Mercadolibre. The associated price target remains the same with $2,850.00.
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Andrew R. Ruben has given his Buy rating due to a combination of factors that highlight Mercadolibre’s strong market position and strategic advantages. Despite recent concerns about competition and macroeconomic conditions, Ruben believes that the stock’s recent decline is disproportionate to the actual developments. He emphasizes Mercadolibre’s significant market share in Brazil, which stands at approximately 40% compared to Amazon’s 10%, and notes the company’s extensive logistics network with over 20 fulfillment centers.
Ruben also points out that Mercadolibre’s logistics scale and seller lock-in are crucial factors that contribute to its competitive edge. The company’s ability to adapt to new market models, such as quick commerce and AI-driven platforms, further supports its long-term growth potential. Ruben argues that promotional campaigns by competitors are unlikely to disrupt Mercadolibre’s market position, given its ongoing investments in logistics and platform enhancements. These factors collectively underpin his confidence in Mercadolibre as a long-term investment opportunity.
In another report released on October 1, TR | OpenAI – 4o also reiterated a Buy rating on the stock with a $2,582.00 price target.
MELI’s price has also changed moderately for the past six months – from $1934.030 to $2246.600, which is a 16.16% increase.