In a report released today, Susan Anderson from Canaccord Genuity maintained a Buy rating on Grove Collaborative Holdings (GROV – Research Report), with a price target of $3.00.
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Susan Anderson’s rating is based on Grove Collaborative Holdings’ strategic initiatives and market position. Despite a challenging first quarter with a decline in sales due to the transition to the Shopify platform, the company is expected to benefit from this move in the long term by reducing costs and enhancing flexibility. The management’s focus on customer-centric strategies and the growing consumer interest in sustainable and environmentally friendly products are seen as positive factors that could stabilize and eventually boost sales.
Additionally, the company’s plan to expand its product assortment by 40% and introduce over 100 new brands across various categories by 2025 is anticipated to drive future growth. Although there are short-term headwinds, including tariff impacts, management’s strategies to mitigate these challenges and the potential for positive adjusted EBITDA by FY25 support the Buy rating. The expectation of sequential sales improvement throughout the year, culminating in positive year-over-year growth by the fourth quarter, further reinforces the optimistic outlook.
In another report released on May 8, Telsey Advisory also maintained a Buy rating on the stock with a $2.00 price target.

