Morgan Stanley analyst Nathan Feather reiterated a Buy rating on eBay today and set a price target of $102.00.
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Nathan Feather has given his Buy rating due to a combination of factors that suggest a promising future for eBay. The company has demonstrated a notable acceleration in its growth, with a year-over-year increase of 8% in its third-quarter gross merchandise volume (GMV), surpassing even optimistic expectations. This growth was largely driven by strong performance in categories such as collectibles and parts & accessories, alongside a general uplift across other areas.
Despite some concerns regarding the company’s margins and preliminary fiscal year 2026 commentary, Feather believes that eBay’s strategic reinvestments will pave the way for a compelling story in the coming years. The guidance for fourth-quarter GMV growth remains robust, indicating that the company can maintain its momentum even when facing challenging comparisons. While there are tactical concerns about the short-term impact on margins, the potential for future growth appears to be underappreciated, justifying the Buy rating with a price target of $102.
Feather covers the Consumer Cyclical sector, focusing on stocks such as Etsy, eBay, and Peloton Interactive. According to TipRanks, Feather has an average return of 20.8% and a 68.42% success rate on recommended stocks.
In another report released today, Piper Sandler also maintained a Buy rating on the stock with a $102.00 price target.