In a report released yesterday, Mike McGovern from Bank of America Securities reiterated a Hold rating on eBay, with a price target of $100.00.
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Mike McGovern has given his Hold rating due to a combination of factors impacting eBay’s performance. Despite eBay’s strong third-quarter results, driven by impressive growth in the U.S. market and strategic initiatives, there are concerns about future challenges. The company has shown robust growth in Gross Merchandise Value (GMV) and revenue, but the outlook for 2026 presents tougher comparisons due to exceptionally strong trends in certain categories like trading cards and collectibles.
Furthermore, while eBay’s strategic initiatives and focus on key categories have strengthened its competitive position, the expected headwinds from expanding shipping solutions and changes in De Minimis regulations could impact earnings. These factors, along with slightly lowered earnings estimates and the potential widening of the company’s relative growth gap as the industry accelerates, contribute to the Hold rating. McGovern maintains a price objective of $100, reflecting these mixed prospects.
In another report released on October 28, Mizuho Securities also maintained a Hold rating on the stock with a $100.00 price target.
EBAY’s price has also changed dramatically for the past six months – from $67.200 to $99.540, which is a 48.12% increase.

