William Blair analyst Jason Ader has maintained their neutral stance on DBX stock, giving a Hold rating today.
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Jason Ader has given his Hold rating due to a combination of factors surrounding Dropbox’s current performance and strategic direction. Despite reporting a solid third quarter with revenue and earnings per share exceeding expectations, Dropbox is facing challenges in stabilizing its core subscriber base. The company has seen a decline in paying users, which is attributed to down-sell activities and reduced investment in certain areas like FormSwift.
Ader notes that while Dropbox has shown discipline in managing expenses, resulting in a strong operating margin, the company’s future growth heavily depends on its ability to successfully monetize its Dash initiative and stabilize its core file storage service. The recent financial performance, including a significant free cash flow and share repurchases, indicates a cautious optimism. However, given the current uncertainties and the need for further execution on strategic initiatives, Ader believes a Hold rating is appropriate, suggesting that investors should wait for more concrete signs of sustainable growth before making further commitments.
In another report released today, Citi also reiterated a Hold rating on the stock with a $30.00 price target.

