Daniel Kurnos, an analyst from Benchmark Co., maintained the Buy rating on eBay. The associated price target remains the same with $100.00.
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Daniel Kurnos has given his Buy rating due to a combination of factors that suggest potential upside for eBay’s stock. Despite the historically challenging third quarter and typically conservative holiday outlooks, Kurnos notes that current projections indicate possible positive surprises in the upcoming quarter. Furthermore, the performance of companies like Wayfair in the same sector could signal a positive trend for eBay, even amidst consumer uncertainty.
While there are concerns about certain trends such as the fading interest in trading cards, Kurnos observes ongoing strength in eBay’s core categories, including parts and accessories, which supports the company’s growth trajectory. Although the stock’s valuation appears to be stretching relative to its growth rate, Kurnos views eBay as an intriguing investment, especially in the context of a market dominated by hyper-growth companies. The potential for a significant stock increase seems contingent on extraordinary developments, but the analyst sees eBay as a contrarian opportunity with some buffer against consensus expectations for 2026.
In another report released today, BMO Capital also reiterated a Buy rating on the stock with a $102.00 price target.

