J.P. Morgan analyst Andrea Faria Teixeira maintained a Buy rating on Celsius Holdings yesterday and set a price target of $68.00.
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Andrea Faria Teixeira has given her Buy rating due to a combination of factors that highlight Celsius Holdings’ strategic moves and growth potential. The recent agreement with PepsiCo is a significant step, allowing Celsius to expand its market share in the energy drink sector. By acquiring the Rockstar brand and leveraging PepsiCo’s distribution network, Celsius is positioned to enhance its presence in the U.S. and Canadian markets.
Moreover, the partnership with PepsiCo is expected to open new distribution channels for the Alani Nu brand, particularly in the foodservice and convenience store segments. This expansion is crucial as it taps into a rapidly growing demographic, with women representing a significant portion of energy drink consumers. The deal is anticipated to be financially beneficial in its first year, despite some initial adjustments. Overall, these strategic initiatives are expected to drive significant growth and market share gains for Celsius Holdings, justifying the Buy rating.
According to TipRanks, Faria Teixeira is a 3-star analyst with an average return of 2.0% and a 50.70% success rate. Faria Teixeira covers the Consumer Defensive sector, focusing on stocks such as Central Garden Pet, Keurig Dr Pepper, and Newell Brands.
In another report released today, TR | OpenAI – 4o also reiterated a Buy rating on the stock with a $68.00 price target.