Analyst Doug Anmuth of J.P. Morgan maintained a Hold rating on eBay (EBAY – Research Report), boosting the price target to $60.00.
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Doug Anmuth has given his Hold rating due to a combination of factors influencing eBay’s current market position and future prospects. eBay has demonstrated solid performance in the first quarter, with growth in gross merchandise volume (GMV) and revenue surpassing management’s expectations. The company has shown strength in its focus categories, particularly in collectibles, which have contributed significantly to its growth. However, despite these positive trends, there are uncertainties related to macroeconomic conditions and tariffs that have led to a wider guidance range for the upcoming quarters.
Moreover, while eBay’s strategic investments in advertising and payments are expected to drive revenue growth, the company is still in the early stages of its transformation. This ongoing transformation presents execution risks, and more clarity on achieving medium single-digit GMV growth is needed to be more optimistic. Consequently, Anmuth maintains a neutral stance, with a price target of $60 by December 2025, reflecting a cautious approach given the slower projected top-line growth compared to its e-commerce peers.
Anmuth covers the Communication Services sector, focusing on stocks such as Alphabet Class A, Alphabet Class C, and Netflix. According to TipRanks, Anmuth has an average return of 18.3% and a 59.23% success rate on recommended stocks.
In another report released today, TD Cowen also maintained a Hold rating on the stock with a $64.00 price target.

